The new smartphone with 4-inch screen released by Apple on March 21, the iPhone SE, is not coming up with any innovations, but, the product could be a huge success for the company.
The first smartphone with 4-inch screen, iPhone 5, was launched by Apple in 2012, but in 2014, the company had to increase the screen size, with the debut of the iPhone 6, to counter the growing popularity of Samsung Galaxy terminals.
Even though is not an innovative device, iPhone SE is likely to be a huge success for a simple reason: for over 30% of the iPhone users, a 4-inch screen is an ideal size, according to a recent survey conducted by Mixpanel. And when these people will decide that it is time to buy a new phone, most people will opt for the iPhone SE.
Another advantage of the new model is the lower debut price, 400 dollars for the basic version, which will heavily count on emerging markets. By comparison, the cheapest iPhone 5c, Apple’s precedent smartphone with a 4-inch screen, cost $550 at launch.
You will find more statistics at Statista.