After losing the battle with YouTube, it seems that Flash loses another important source of income from Google: the ads.
The US giant announced that it will move its entire marketing and advertising network from Flash to HTML 5, by the end of this year. According to an official announcement, the two departments dedicated to online advertising and to the main financial engine, Google Display Network, and Double Click Digital Marketing will pass from the flash-based ads to HTML 5, until 2016.
This decision includes two highly precise deadlines. The first will be June 30, 2016, when Google will stop supporting flash-based advertisements from advertisers, and the second one will be January 2, 2016, when Google will completely stop displaying flash-based ads across its network advertisements.
Still, it’s better you don’t immediately uninstall Flash from your computer because this wave of “eliminating” Flash ads, won’t affect the video ads. Apparently, many online movie sources still use Flash, so Google expects these websites to change from Flash to HTML 5 until it will include video ads in the next cleaning.
For the rest of us, this change means nothing more than increased safety for our computers, since the Flash service had large security breaches that could lead to the installation of Trojans in user’s computers, without them realizing.
Even Adobe wants to get rid of Flash since it no longer provides technical support for the application and the new version had its development canceled last year.
Those who want to move from Flash to HTML 5 on their own initiative, without feeling forced by Google, can see here a simple set of instructions on how they do it.