Facebook recently had their keynote in which the company’s CEO Mark Zuckerberg said that privacy is the future but Google seems to have implemented it already in the present. Among all the companies out there, Google possibly has the most access to customer data as billions of people use their Search services and Android phones on a daily basis.
The recent report revealed at the Google I/O conference confirmed that there are at least 2.5 billion people who use Android in 2019. Going by the analytics, it looks like the brand is now looking forward to winning the hearts of their users so that they don’t jump ships. While there is no alternative search engine to make use of that is as popular or user-friendly as G Search, the fact that they do care some about user privacy will encourage more people to use it without fear.
During the event, the company confirmed that they are bringing an Incognito mode. The mode will allow users to choose if they want to remain anonymous. It is quite similar to how the mode works on browsers. The feature is available in popular browsers like Firefox, Chrome, Opera among others. However, it is the first time it is being introduced within a service including Google Search and Maps.
Next time when you are using Google Maps to find a route to a particular place, you can choose to click on your profile icon. In the drop-down menu, you will find a list of choices including the Incognito icon. Click on it to activate and the app on Android will stop tracking your mapping locations. In order to make it easier to know you are private, the bar area will turn grey and you can point any location without difficulty. The same goes for the search app on your phone which can be turned private and ensure no customer data is being recorded.
A similar privacy option is soon scheduled to be rolled out to the Google store to avoid storing your past activities. Eventually, it will be rolled out to all devices as well as the web version of Google Search and Maps.