It seems that the big search engine company has decided to change some things when it comes to its advertising practices. We need to mention that this change will “affect” users around the globe. This new change will come sometime later this year, when Google will finally stop reading your emails to refine its ads.
Not many know, but Google is scanning emails that you receive via Gmail in its interest. We need to mention that Google is keeping its company alive mostly thanks to its ad business. For example, in 2016 88% of all revenue at Alphabet, Google’s parent company, came from advertising.
We need to mention that only Gmail will be affected by this change. A few days ago, Google has mentioned in a blog post that its Gmail ad targeting in the future will be based on existing account wide settings, which all users will be able to control. Unfortunately, it is not yet sure when exactly this change will come into effect, but Google has mentioned that this will happen before the end of 2017.
We remind you that some privacy groups and activist have filed lawsuits against Google in the past, as the company has been collecting user information without the users getting informed about it. We remind you that back in December 2016, Google has “agreed” to hold the scanning of incoming mails until after the messages were available in a Gmail user’s inbox, but that has not made many people very happy.
However, we think that the Gmail users will be very happy about this news, as their emails will not be scanned for advertising purposes anymore. We have to agree that the revenue of Google will heavily decrease once it will stop scanning Gmails, but the company was somehow forced to do this.
Did you know that your Gmail emails have been scanned by Google for advertising purposes? What are your thoughts about it?