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Facebook Wants its Own Filters for Video Content

Competition for Prisma

Facebook is working on a separate app for live videos, which will give the footage the style of a work of art in the blink of an eye. The social network copies the popular photo app Prisma, which already uses neural network processes to generate images and videos with a corresponding artistic filter. In just a few clicks, users can give their photos the look of a Vincent van Gogh or Edvard Munch painting.

The creators of the photo app Prisma for Smartphones, which was released in June 2016, have recently extended the application to include the popular video feature, which now also beautifies their little movies. However, she still lacks an appropriate filter for live video. At this point, Facebook is in the game and wants to offer its users the painting filter for films in real time.

The new plans

But now, Facebook wants to make its own chips to filter video content, because the conventional methods consume many energy and power. So, Facebook is developing its own semi processor.

At the moment, Facebook uses for its AI services, the Intel CPUs. If the company chooses a specialized chip, video content will be filtered quicker. It’s important to point out the idea that Facebook is not responsible if someone commits, being on live stream, suicide, or performs another violent act. The content from terrorist organizations, for example, ISIS, is removed by Facebook, at the moment.

GPU from AMD and Nvidia are the fastest companies of generating content images and data, from the world. Google wants to do the same for its projects. The famous companies, Apple, Google, and Amazon want to develop specialized chips, too, as their AI services for hardware products, could accelerate in a way or another.

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