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Apple’s Competitive Failure Revealed by the New iPhone X

Dual-SIM technology is reported by Gordon Kelly from Forbes to be introduced to the new iPhone family of this year. Although Android users are already used to dual-sim technology as it is widely available in most models, Apple lovers will be delighted by the new iPhone X Plus featuring this improvement. However, it is going to be an expensive model, even the most expensive of Apple.

Dual-SIM technology and opinions

BRIC territories are where dual-sim technology is the most competitive, apart from other places of the world, and where Apple is trying to sneak in its products to raise the sales. You can increase your connectivity options by having a phone supporting two different networks and obviously the opportunity every dual-sim user is looking for, being able to flexibly use multiple mobile numbers in a single device.

Even though not everyone can benefit from dual-SIM, Apple knows that this is a key feature that many are looking for and that will help them decide on swapping to iPhone. The company’s single disadvantage is the bill materials increasing.

Most people that already use such technology find it unreplaceable, especially business people (being able to fit in one phone both their personal number and the one from work) and travelers (having the opportunity to keep their country’s number while using the place’s one they are in).

Many will welcome a dual-SIM iPhone, but Apple’s design lack of competitiveness and weakness has been exposed again. It took Apple years to implement such a feature on the iOS platform while it is common on Android.  So, it can be said that dual-SIM is not such a “wow” feature. Neither was adding wireless charging, using OLED technology in a high-end display, or becoming able to switch to fast-charge circuitry for the battery. After taking this into consideration, there is still no doubt that geekerati will welcome these additions to the iPhone as much as a successful harvest on Summerisle. Android users though, they will surely be wondering why it took Tim Cook and his team so long to achieve this.

In conclusion

To those willing to pay for the most expensive model, Apple will offer parity with Android. Sales towards the high-end iPhones will be biased by it and will boost the average revenue per handset while increasing Apple’s turnover. It is still to be seen if Apple will beat Android even though they are late with this technology.

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