Back in May 2014, Apple acquired Beats Electronic company, a famous headphone maker and Beats Music Streaming, for $3 billions. It was the biggest acquisition ever done by Apple. This acquisition lead to a question: “Will Apple adopt a music streaming service?” as they have just launched iTunes Radio, which did not compete with Spotify or Tidal directly. The answer of this question seems to be “Yes”. The matter affecting this decision is the increase in the streaming music service and the decrease of iTunes Music Store income, which has dominated online music stores since 2003 (precisely, 1 – 2 years later after they defeated the other classic online music stores).
We are still waiting for Apple’s exclusive style in a product service. It can be predicted from the report that Apple is approaching some great Artists and even asking some British bands to exclusively launch their music in the Apple’s Music Library Streaming Service.
Another thing I heard is about the costs of the music streaming. As we know, Beats Music Streaming will cost us $9.99 per month and Apple will keep this price level and adding one special price for a family plan: $14.99. This price competes with their biggest rival Spotify, which has a price range from $3.99 – $12.99 and they even have some offers with the price of $1, for the first three months as well as some special offers for the students.
What will happen with the Apple New music streaming service, remains to be seen. The company always had excellent ideas and solutions, as it was the case with the launch of the iTunes Store in 2003, which changed the industry
Source via bloomberg