2018’s most prominent tech event comes from Apple and 12th of September is getting closer and closer. It was confirmed that Apple would launch a trio of iPhones, a budget LCD on measuring 6.1 inches which will be iPhone 8’s successor, an iPhone Xs Plus measuring 6.5 inches and a 5.8-inch iPhone Xs. The public is most excited about Apple’s 6.5-inch iPhone Xs Max, Plus or iPhone X2 Plus depending on how the company will name it.
The most expected iPhone of the trio will be the top-end model while the other two iPhone will still have their regular customers. According to Bank of America Merrill Lynch, the base model of the iPhone Xs Plus might come at the cost of $1,049.
Many Apple fans would like to know the reason behind the 6.5-inch iPhone Xs Plus’ launch, and they are also wondering who is going to pay that much for a phone. Keep on reading if you want to find out.
Strong ASP growth might be driven by iPhone Xs Plus
When Apple launched the iPhone X last fall, many thought the device would be a hard sell owing to its $1000 price (Rs 72,105). It turns out the critics were wrong. While iPhone sales growth has slowed a bit – the more expensive iPhone X helped Apple maximize profitability. In the past quarter, Apple’s iPhone average selling price (ASP) rose by $118 (Rs 8,508) yearly to $724 (Rs 52,204), beating expectations.
The success of the iPhone X proved that Apple has a fair idea of how to market and sell a $1000 phone to the right customers. The higher price tag of iPhone X and its acceptance could be the reason why analysts are predicting that the asking price of iPhone Xs Plus to start at $1049 (Rs 75,368). That’s almost $50 more than the price of iPhone X. Now you know why Apple doesn’t need to sell cheap iPhones to increase revenue and profit margins.
iPhone Xs Plus could be targeted at the Chinese market
Apple aims to draw Chinese consumer’s attention with this iPhone Xs Plus. Besides Huawei, Xiaomi and other such local players, China has been the market where Apple is doing its best. Even though iPhone X was sold at the price of 8,388 yuan ($1,319) in China, it became one of the top-selling flagship phones on the Chinese market in the March quarter. With that being said, Chinese consumers do not really look at money when they are paying for a high-quality iPhone.
There will be little to no difference between the iPhone Xs and iPhone Xs Plus based on recent leaks as they will both have a dual-camera setup and a glass back. The most significant difference that is also a must-have for Chinese consumers is the 6.5-inch OLED display. That is why Apple has quite a reason to launch an iPhone measuring 6.5 inches and costing that much.
If you have not known that, the product lineup of Apple is deeply influenced by China. This country was also the reason behind the iPhone5s coming in rose gold in 2013 as they love this precious metal. Chinese people did not only influence this but in order to increase sales there, Apple has also come up with an 18-carat rose gold Apple Watch Edition and the iPhone 6 and iPhone 6 Plus. China is Apple’s most challenging and important markets.
$1000 smartphone has its place in the market
As people have never thought of spending $1000 on the phone, Apple took advantage of that idea and launched the iPhone x at the price of $1000.
One other large smartphone maker, Huawei, has announced that P20 Pro and P20 got the company 10 millions of units sold in a period of five months. China and Western Europe are still looking forward to owning the high-end P20 phone. From these two versions, the P20 Pro costs €899 (Rs 75,009). Huawei is also planning to shock the public with a new launch. Mate 20 and Mate 20 Pro will be unveiled next month at similar prices. Oppo, another Chinese company, has its own €999 (Rs 83,535) phone, the Find X basic edition and for the special Lamborghini edition, you would need to pay €1,599(Rs 133,414).
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