Apple reportedly keeps on developing the GPU, as well as the Processor A-Chip. Previously, Apple designed A-Chip with is integrated with the GPU designed by the other company. Currently, the company uses IP from Imagination Technologies for the GPU in the iPhone. Most recently, the Apple equipped the iPhone 6s with a PowerVR GT7600 (six-core) GPU.

The manufacture of GPU uses the GPU design itself, which would help the company compete better in the phone and tablet market as well as become even more profitable.

“The key element of success is that Apple can spare a large portion of its silicon to get better GPU performance. Usually Apple makes quite large SoC chips compared to the competition, but a larger chip means that there is more space for the GPU. The company won’t launch a new SoC based on its own GPU until it has something worth showing and it might take even years to see it in the market. However, we would expect to see Apple SoC with a custom CPU and custom in house GPU sooner rather than later.”

Fudzilla notes that Samsung has been trying to develop a mobile GPU for more than half a decade, but doesn’t have anything to show as of yet. If Apple is successful, it may gain another competitive advantage over its biggest rival.

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