In the 90s, Apple started producing printers, cameras and personal tablets with the stylus. The official name of the company was Apple Computer Inc. Firstly, computers were in the company’s focus, but things have changed. A couple of years later, in 2007 when Apple launched Apple TV and the iPhone for the first time, CEO of the company, Steve Jobs, announced the company name will be changed to Apple Inc.
When creating products, Apple thinks about everything. Products developed by Apple are great when it comes to performance, and their design is always exceptional. If we take a new MacBook 2015 as an example, and compare it with other laptops that come with the similar price, we will notice a huge difference when we look at the specification.New Macbook 2015 looks too expensive. In another word with the same price actually you can get a laptop with higher specifications, but if you consider the Apple focus: useful, a good ergonomis product and the beauty, then you will think different.
When comparing the products, have these things in mind:
- What do you feel when you see the product?
- What do you feel when you hold and touch the product?
- What do you feel when you use all their hardware and software features?
Products Apple creates offer an exceptional experience for the users, because they are the synonym for beauty and excellent performance.