Google Play Store is probably the biggest store in the world of digital content, but until now has lacked a very important function: the ability to provide developers vouchers for their own applications. It seems that this capability has just been activated on the Android app store, those who develop applications can now generate codes that distribute them at will, for the developed software.
Most digital stores from around the world, like App Store or Steam, provides such functionality but all are subjects to restrictions. Google Play Store is not breaking the pattern either, providing a finite number of codes that application developers could generate. Each company is entitled to 500 keys per quarter, reaching a maximum of 2,000 per year. The activation keys can be used to purchase applications or content that sells within applications (IAP – In App Purchase).
The codes that weren’t generated during the three months of a quarter will disappear, but there are no limits to their use. Developers can do anything they want with these codes. They can offer them for press reviews, contests, or they can simply distribute them for free, without any questions from Google. With the new activation keys, Google Play Store now offers developers the ability to create customized offers, which can reduce the price without resorting to Google.