The Chinese company OnePlus has this practice of taking the market by storm with its products that offer more value for money than all of the competition. It has positioned itself now as a global player capable of making premium smartphones at reasonable prices. The company now says it has a surprise up its sleeve that will be unveiled at the annual event, the CES2020, early next year. The whole market is excited about this and everyone is keen to know what the product will be.
CEO Teases with a Tweet
Pete Lau, CEO of OnePlus has been known for his frequent posts on his Twitter handle. He tries to reach out directly to his customers with advanced information on some of the new products ahead of their launch. His latest tweet, “Will show you something special. See you at Las Vegas” has set all stakeholders into making wild guesses on what is to be expected.
We'll show you something special. See you in Las Vegas.😎 https://t.co/22Vb4Gr0Zk
— Pete Lau (@PeteLau) December 13, 2019
Will it be a Mid-Segment Device?
Well, this may not be a big surprise since there have been leaks of a mid-segment smartphone from the company, the OnePlus 8 Lite. This device is expected to be launched in 2020 and could this be the product the company and the CEO are teasing about? It is possible but then highly unlikely as well. The company did take everyone by surprise by launching the OnePlus TV in 2019. For Chinese technology companies, this is not anything new. You have to only look at a company like Xiaomi to realize this.
Could it be a Foldable Smartphone?
The company has already brought out a 5G smartphone this year; so, one can rule out that as well. The only other product you can speculate on is a foldable smartphone, like the one being sold by Samsung. The South Korean company had only recently revealed that it had sold a million pieces of its Samsung Galaxy Fold within days of its release to the market. With the kind of pricing policy adopted by OnePlus, it can cause a stir by launching a foldable phone at prices lower than the others. Samsung’s foldable device costs as much as $2,000.
The Chinese company is having a great time in the marketplace currently. It scaled up the number of options in its product range as far as smartphones are concerned. It added a Pro version and even a special McLaren edition to boot. The launch of the television also added some spice.
Wait till CES 2020 or for more leaks to know what is on cards.
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